40 days of art

24

Logos

Logos are hard to make well, because they’re a brand’s entire essence distilled down to a simple mark. When I first graduated from college, I was not very good at them. I remember never being assigned logo projects at work and being so frustrated that I could not crack the code. I would go to Barnes and Nobles after work and sit in the design section and just cry and read logo books and try to figure out how I could do them properly (ahem I am NOT dramatic at all)

Now I am pretty good at them, and I would say they are one of my specialties, which goes to say if you work hard enough on something you will eventually get there.